At The Playback Project, we don't buy airplay - we build pathways.
We've developed a proprietary campaign delivery model that allows participating stations to receive curated content, scheduling inputs, and campaign data through a streamlined exchange process. This integration supports editorial independence while enabling seamless discovery experiences that align with station objectives and listener engagement metrics.
All campaign placement is governed by existing platform--partner relationships and delivered in accordance with broadcast standards. Participating artists fund exclusive campaign delivery and data syndication services through our exclusive access model. Stations receive approved tracks, metadata, and airplay scheduling via a proprietary integration system. While editorial discretion remains at the station level, approved content may be prioritized for placement during designated exposure blocks.
This process ensures compliance, transparency, and a frictionless promotional experience - while keeping everything artist-driven, station-friendly, and future-proof.
At The Playback Project, your campaign doesn't end when your song hits the air - that's just where it begins.
When you debut your track through TPP, you're launching a fully exclusive campaign. That means you're the only new artist being featured in that curated window - and when people start talking, you control what happens next.
Other stations might notice. Podcasts, blogs, curators, and even streaming editors might start asking,
"Who's this band getting attention on the radio again?"
If they want to feature you before your campaign window ends, they'll have to ask permission - and they'll have to pay.
Here's the twist:
That payment? It doesn't go to us.
It goes directly to you.
We help handle the request, verify it, and process the licensing - but we don't take a cut. Why? Because it's your music. Your moment. Your momentum.
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